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2014 Bulletin Survey Results

A report outlining the results of the bulletin survey taken by the St. Edna parishioners in February of 2014. This report also outlines the reasons behind the changes made to the bulletin in April of 2014.

2014 Bulletin Results

First of all, I would like to thank every person that participated in the bulletin survey - it meant so much to me!  The feedback I received was both wonderful and very informative.  From the results, I created a report which was submitted to the Staff first, and then to the Leadership Councils and Commission Chairs.  I wanted to make this report available to all of the parishioners as well; this is your bulletin, after all.  Each section of the report is listed below - just click on the links and you will be taken to that section of the report.

For any questions or comments, please do not hesitate to contact me.  My contact information is listed on the right-hand side of this page.  Again, thank you so much to all of those who participated, and I hope this report helps you understand the reasoning behind the new layout of the bulletin.

The report includes:

  • "Letter from the Editor" - April 20, 2014
  • Results by Question
  • Where Do We Go From Here?
  • New Bulletin Layout
  • New Bulletin Guidelines
  • What Does This Mean for the Website?
  • New Website Guidelines
  • Looking Ahead: Branding Our Parish

 

Letter from the Editor

Dear Parishioners,

I'm sure you have noticed that the bulletin has undergone quite a few changes in this Easter issue.  For the past several months, I have been working on a redesign that will be more visually pleasing, less crowded, and simply structured.  I want to share with you all why I changed what I did as well as cover some of the highlights of the survey results.  Hopefully, this will give you a better understanding of all of the new changes that you are seeing here.

First of all, I want to thank all of you who participated in the survey.  It was great to meet so many of you who stopped by my kiosk in the Narthex, and I can't tell you how appreciated your feedback was.  I received a lot of valuable feedback and insight, and it really did help me shape the new format and layout of our bulletin.  Some of the results were surprising to me, but in a great way - I loved that so many of you want more reflection pieces and faith-based articles!

Getting into a little more detail about the new design, I'll start with the overall structure.  The bones of the structure are still the same­-it is still divided up by commissions.  This was never something I wanted to interfere with, as it makes sense to have those divisions.  However, you can see that I added a couple of sections:  A community page and a "Furthering Our Faith" section.  61% of respondents read about the events that happen outside of St. Edna, and 33% of them want to see more of those events in the bulletin.  Those were numbers I couldn't ignore, so I decided to dedicate a page to those events. 

"Furthering Our Faith" was developed because of the number of respondents who read either our "Take Five for Faith," "Faith Formation," or both.  60% of the respondents read "Faith Formation," and 44% read "Take Five for Faith."  I didn't want to take that away, so I decided to make that its own section-this way, it's there for the people who want to read it, and hopefully it will encourage others to read it as well.  I plan on rotating the material for this section constantly.  I want to include articles of interest, reflections on the readings for the week, and even some family-based pieces.  By having both of these sections, I am now freeing up space for the commission sections to be dedicated solely to their ministries.

Another big highlight?  71% of respondents want to see highlights of the different ministries here at St. Edna.  I was so excited when I saw that result.  I'm currently working with the Stewardship Council on this, who have offered to take the point position on this project.  We want to form this into a "ministry of the month" type of article, where different ministries are featured, along with information on who to contact and how to join.  A lot of people want to be a little more involved here, they just aren't sure how, so we hope this will help relieve a little of that confusion.

The last thing I want to touch upon is the layout of the bulletin.  I really wanted to open up the space between the ads, and give readers' eyes a chance to relax a bit-too many colors and fonts and boxes next to each other can tire the eyes, and if that happens often enough, the reader is less likely to retain or even read the information in front of him/her.  I decreased the size of the ads (31% of respondents wanted less whole-page ads, and 40% wanted less long and wordy ads-they just wanted the vital information) and increased the space between them.

I also wanted to clean up how the bulletin was organized, so I put a Table of Contents on the front cover.  This way, readers could see what is highlighted in the issue, what's of special interest that particular week, or even just see where everything is located.  I wanted the bulletin to be a bit easier to navigate for all of you, especially if you are looking for a particular event or ministry.

While there are so many other results, I simply do not have enough room here to share them all with you.  However, I do want you to have access to them, so I did put them on our web page.  All of the results, the report I created from these results, as well as a copy of this letter can be found under the heading titled "Report Links" on the right-hand side of this page.

Again, I want to thank all of you who participated in the bulletin survey.  In the coming months, I am planning on having another survey about our website so that I can begin to understand the needs of the parish in that particular area of communication.  I really appreciate all the support I have been given thus far, and I look forward to continue to serve all of you as your Director of Communications.

 

Sincerely,

Christine Desmond
cdesmond@stedna.org

Next section: Results by Question